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Thematic Analysis of Tourism Downfall and Economic Consequences During Covid-19: Evidence from A Rural Mountain Community in Pakistan


Article Information

Title: Thematic Analysis of Tourism Downfall and Economic Consequences During Covid-19: Evidence from A Rural Mountain Community in Pakistan

Authors: Muhammad Ilyas, Shaheen Abbas, Kamran Malik, Wajid Ali

Journal: International Journal of Innovations in Science & Technology

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2023-07-01 2024-09-30
Y 2021-07-01 2022-06-30

Publisher: 50SEA JOURNALS (SMC-PRIVATE) LIMITED

Country: Pakistan

Year: 2024

Volume: 6

Issue: 3

Language: English

Keywords: COVID-19Thematic theoryQuestioner outcomesDescriptive AnalysisGilgit Baltistan (GB)

Categories

Abstract

The COVID-19 pandemic had a profound impact on the tourism industry in Gilgit-Baltistan, leading to a significant reduction in tourist arrivals and severely affecting the local economy. This study demonstrated that the livelihoods of many residents, particularly those involved in tourism-related businesses, were adversely affected. The analysis revealed substantial monthly losses in tourist arrivals in 2020 compared to 2019, with a marked decline in the summer months, typically the peak season for tourism in the region. The thematic analysis highlighted the socio-economic challenges faced by the local population, including loss of income, business closures, and a decline in living standards. The study also emphasized the need for strategic interventions to support the tourism industry in Gilgit-Baltistan, including the development of policies to enhance resilience against future disruptions. The integration of advanced data analysis techniques and Geographic Information Systems (GIS) provided a comprehensive understanding of the pandemic's impact, contributing valuable insights for policymakers and stakeholders in the tourism sector.


Research Objective

To assess the impact of the COVID-19 pandemic on the tourism industry in Gilgit-Baltistan, analyze monthly losses in tourist arrivals, explore socio-economic challenges faced by residents, identify strategic interventions, and utilize advanced data analysis and GIS for a comprehensive understanding.


Methodology

A combination of qualitative and quantitative descriptive research methodologies was employed. This included thematic analysis of qualitative data, descriptive statistics, correlation analysis, and the use of Geographic Information Systems (GIS). Data was collected through questionnaires and online responses from 274 participants. Sampling techniques included convenience and purposive sampling. Statistical software such as SPSS and R, along with data visualization tools like Tableau, were utilized.

Methodology Flowchart
                        graph TD;
    A[Define Research Objectives] --> B[Literature Review];
    B --> C[Formulate Research Questions];
    C --> D[Select Research Site: Gilgit-Baltistan];
    D --> E[Choose Methodology: Qualitative & Quantitative Descriptive];
    E --> F[Data Collection: Questionnaires, Online Surveys];
    F --> G[Data Processing: NVivo, SPSS, R];
    G --> H[Thematic Analysis];
    G --> I[Statistical Analysis];
    H --> J[Identify Themes and Patterns];
    I --> K[Calculate Mean, Standard Deviation, Correlation];
    J --> L[Integrate GIS Analysis];
    K --> L;
    L --> M[Analyze Results];
    M --> N[Formulate Findings and Discussion];
    N --> O[Draw Conclusions and Recommendations];                    

Discussion

The study highlights the critical role of tourism in the economy of Gilgit-Baltistan and the devastating impact of the COVID-19 pandemic. The analysis of monthly losses, particularly during the peak summer months, underscores the vulnerability of the sector. The qualitative findings reveal the direct impact on individuals and businesses, while the quantitative analysis provides a clear picture of the decline in tourist numbers. The need for strategic interventions and policy development to build resilience against future disruptions is emphasized.


Key Findings

The COVID-19 pandemic led to a significant reduction in tourist arrivals in Gilgit-Baltistan, severely impacting the local economy and the livelihoods of residents involved in tourism-related businesses. Substantial monthly losses in tourist arrivals were observed in 2020 compared to 2019, with a complete halt in tourism from April to July 2020. Socio-economic challenges included loss of income, business closures, and a decline in living standards.


Conclusion

The COVID-19 pandemic had a profound and adverse impact on the tourism industry and the local economy of Gilgit-Baltistan. The study confirms significant losses in tourist arrivals and severe socio-economic challenges for the local population. It stresses the importance of developing resilient policies and strategic interventions to support the tourism sector in the region.


Fact Check

1. Tourist Arrivals Decline: The study reports a decline of over 60% in local and foreign tourist arrivals in 2020 compared to 2019.
2. Complete Halt in Tourism: From April to July 2020, there was a complete loss of tourist arrivals, resulting in a 100% loss during those months.
3. Sample Size: A total of 274 responses were recorded from the surveyed population.


Mind Map

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