DefinePK

Abstract

Everyone uses the internet and a search engine (SE) to find what they need, making SE indispensable. Search engines are used to find any sort of information, which is why most companies want to rank well in SE result pages in order to reach their ideal clients. Without a website, companies nowadays have little chance of competing in the industry. As a consequence, the companies have prioritized and funded efforts to improve their website SE rankings. There are a plethora of methods that may be used to optimize a website for search engines. These methods come under a heading, namely, search engine optimization (SEO) by webmasters. In this research, we propose a methodology that combines on-page and off-page SEO strategies to improve user search and website ranking over SE. The proposed method outperforms in terms of website ranking, whereby a website ranking is improved from fifth to second position on Google SE.  This significant shift illustrates that on and off page SEO can work together to boost a website visibility over SE result page.