DefinePK

Abstract

The Frequent use of emails as a communication mechanism  is observed in recent years. Now the emails are utilized in the marketing and advertisement of various products. The information design for the email advertisement is perhaps the less explored area. In this paper we have highlighted the role of email advertisements in marketing of the products. A process model for email advertisement is also proposed. The design guidelines for email advertisement are opted from various sources and proposed. The email advertisement design guidelines are categorized as the functional, administrative, aesthetic and cognitive guidelines. The email advertisement design guidelines can be utilized in the designing of emails based advertisements.