DefinePK

Abstract

In the evolving landscape of web development, the incorporation of cultural markers has emerged as a pivotal strategy to enhance user experience (UX) and foster meaningful engagement. Cultural markers in web development encompass various elements such as language localization, visual aesthetics, content relevance, and more. Developers employ different types of digital cultural markers to facilitate more intuitive and engaging browsing experiences and online diversity. This paper explores the importance of digital cultural markers in web design, emphasizing their impact on user perception and overall effectiveness. To analyze the effectiveness of cultural markers, usability tests were conducted across four categories: Education, E-commerce, Government, and Media-News. We selected four websites from each category representing different cultural backgrounds of Pakistan, emphasizing their impact on user perception, inclusively, and overall effectiveness.