DefinePK

Abstract

World Wide Web is a collection of online resources and websites including e-commerce, social sites, educational content, etc. To find relevant online resources, people search these by using search engines by providing their desired keywords. After filtering those keywords, search engine list the most relevant websites which are more optimized and efficient in terms of loading speed. Search engine optimization is a set of techniques used to make a website optimized and relevant to those keywords, and set the rank of a website. An online resource or website will be on the top of the search result set if it has a higher rank in search engines. Page speed is one of the most important on-page search engine optimization techniques that is used to make web site efficient in load time, so the user will get the content of the websites in a minimum time. Google has set page speed as the main factor in a higher ranking in search engines. Getting higher page speed is not an easy task, as several performance matrices must be optimized to get efficient loading time. There are many audit rules which are irrelevant or have less impact on the performance score. So selection of audit rules to be optimized is one of the main decisions before starting page speed optimization work. It will waste of time to investigate audit rules for their impact on performance scores. In this paper, we have analyzed all of the audit rules and identified the most important and relevant audit rules in optimizing page speed. A tool is used to generate the best sequence of relevant audit rules based on weighted performance benefit scores in the execution of each audit rule. The same audit rule sequence is applied on five different websites and is found more than 80% improvement in performance scores by applying the first three audit rules only and above 90% performance score obtained by using the first five to seven audit rules in our proposed audit rules sequence.