DefinePK

The Jinnah Business Review (JBR) is a Bi-annual academic research journal of the “Jinnah Business Research Center” of Capital University of Science & Technology, Islamabad (Pakistan). The journal publishes two issues every year, i.e. January and July. The Journal publishes theoretical and empirical research papers in management, finance, human resource management, marketing and economics, project management and technology, psychology and all other related disciplines of management and social sciences. Its primary focus is on empirical studies with an emphasis on the policy relevance of the findings JBR’s goals are to inform the academic, business, and public policy communities of the results of relevant current research; to provide expert analysis of current events and reviews of literature in the field; and to add to the business literature material suitable for academics, executives, and professionals. New innovative concepts, ideas and practices about businesses, industry, and management related disciplines are therefore welcomed.