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13 Papers found for "Fashion Industry (13)"

Customer Brand Engagement and Purchase Intention: The Mediation Effect of Brand Trust and Consumer Brand Identification on the Fashion Apparel Industry of Pakistan

Amna Iftikhar, Mirza Ashfaq Ahmed, Muhammad Asim Aziz, Sajid Pervaiz, Shahzore Ali Khan

Regional lens (Print) | 2025

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An Eco-Friendly Affordable Web-Based Fashion Sharing Platform Promoting Sustainability

Hanan Shaikh, Irfan Ali Bhacho, Madeha Memon, Touqeer Ali, Zartasha Baloch

Journal of Computing & Biomedical Informatics | 2025

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BEYOND LABELS: HOW BRAND EQUITY INFLUENCES LOYALTY AND CONSUMER CHOICES IN FASHION

Aisha Sanam, Aliza Moiz, Muhammad Haseeb Khan, Zoya Farooq Bhamani Ali

International Journal of Social Sciences Bulletin | 2025

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Smart Strategy or Slippery Slope? Analyzing the Long-Term Effects of Sales Promotions on Brand Perception and Consumer Loyalty in the Fashion Industry

Sana Hamid

Social Science Review Archives | 2025

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Exploring the Impact of Social Media Influencer Marketing on Consumer Choices: Evidence from Pakistan's Fashion Industry

Abdul Basit Rahil, Akash Riaz, Amna Aslam

The Critical Review of Social Sciences Studies (CRSSS) | 2025

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Influencing the Cart: The Impact of Instagram on Consumer Buying Behaviour in Pakistan’s Fashion Industry

Adeel Ahmad Aamir, Noor Ul Ain Tahir

The Critical Review of Social Sciences Studies (CRSSS) | 2025

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Reducing the Environmental Impact of Leather Production and Assessing the Potential of Cactus-Based Vegan Leather

Asad Ali, Khurram Shahzad Ayub, Malaika Moazzam, Muhammad Faheem Ullah, Muhammad Hasan, Muhammad Saleem Khan, Sumaira Tariq, Yaseen Mughal

International Journal of Innovations in Science & Technology | 2025

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Examining the Influence of User-Generated Content on Brand Loyalty: Mediating Role of Customer Satisfaction in the Fashion Industry

Farayha Siraj, Sohaib Uz Zaman, Syed Hasnain Alam

Journal for Social Science Archives | 2025

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IMPLEMENTING TECHNOLOGY IN CREATIVE INDUSTRY (BENCHMARKING STUDY IN DEVELOPED COUNTRIES)

Maya Irjayanti

Asia proceedings of social sciences. | 2018

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CONSUMER-ORIENTED APPROACH FOR SUSTAINABLE ADVANTAGE OF HOME-GROWN BRANDS IN MALAYSIA FAST FASHION INDUSTRY

Amer Shakir Zainol, Rosita Mohd. Tajuddin, Siti Fatimah Hashim

Asia proceedings of social sciences. | 2020

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