DefinePK

From Impulse to Imitation: Hedonic Motivation as a Bridge to Counterfeit Consumption

Amna Farooq, Moin Ahmad Moon

Journal of Asian Development Studies | 2025

IMPACT OF PRICE PROMOTION ON ONLINE IMPULSE PURCHASE INTENTION WITH MEDIATION OF HEDONIC MOTIVES

Dr. Safwan Marwin Bin Abdul Murad, Professor. Dr Selvan Perumal, Rao Bakhat Yawar (Corresponding Author)

Al-Aasar | 2025

Factors Affecting Impulse Purchase Behavior in Hyderabad Marketing Perspective

International journal of entrepreneurial research | 2019

The Impact of Social Media on Impulse Buying Behaviour in Hyderabad Sindh Pakistan

International journal of entrepreneurial research | 2019

Factors Affecting In-store Impulse Buying Behavior: An Analysis of Personal Care Products

International journal of entrepreneurial research | 2019

Adopting International Standards to Strengthen Corruption Prevention in Local Government Procurement: Insights from Southern Thailand

Dani Salleh, Kittipan Ekareesakul

Pakistan Journal of Life and Social Sciences | 2024

The Influence of Anchor Attribute on Consumers' Impulse Buying Behavior in E-commerce Live Streaming

Zhang Hao

Pakistan Journal of Life and Social Sciences | 2024

Conceptual design model of interactive television advertising: towards influencing impulse purchase tendency

Azizah Che Omar, Norshuhada Shiratuddin, Siti Mahfuzah Sarif

ARPN Journal of Engineering and Applied Sciences | 2015

IMPACT OF COGNITIVE AND AFFECTIVE PROCESS OF DECISION MAKING ON IMPULSE PURCHASE

Ali Abbas

Science International | 2015

INTERNAL FACTORS’ INFLUENCE ON IMPULSIVE BUYING BEHAVIOR

Michelle P. Yu

Science International | 2020