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7 Papers found for "Generation Z (7)"

Multilingualism and its Impacts on Cognitive Potential of Generation Z

Malaika Kanwal, Ume Laila

Journal of Translation & Multilingualism (JTM) | 2025

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BALANCING ACADEMIC STANDARDS AND DIGITAL IDENTITY: IMPACT OF SLANG ON GEN Z

Dr Rabia Khan (Corresponding Author), Fatima Maqsood, Maneha Raza

Qualitative Research Journal for Social Studies | 2025

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THE EFFECT OF AI-BASED RECOMMENDATIONS ON CONSUMER BUYING BEHAVIOR IN E-COMMERCE

Muhammad Usman

Center for Management Science Research | 2025

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Fame fascination: Gender variations in celebrity worship syndrome among Gen Z

Ayesha Farooq, Rabia Amir

Social Sciences Spectrum | 2025

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Canonical Correlation Analysis of Digital Literacy and Perceived Data Privacy Security in E-Commerce Platform Usage Among Generation Z in Thailand

Nattaphat Wisetpanich, Supakorn Warrarith, Suwicha Wittayakom, Viroj Jadesadalug

Pakistan Journal of Life and Social Sciences | 2025

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Predictors of Smartphone’s Gaming Addiction among Generation Z Consumers: An Empirical Investigation from Pakistan

Hannan Afzal, Hassan Jalil Shah, Rauf-I-Azam, Saman Attiq

Pakistan Journal of Commerce and Social Science | 2023

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GUERILLA MARKETING EFFECTS ON Z GENERATION’S PURCHASE INTENTION

Michelle P. Yu

Science International | 2023

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