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2 Papers found for "Celebrity Endorsements (2)"

CELEBRITY ENDORSEMENTS (CEED) AND CONSUMER BUYING BEHAVIOUR IN NIGERIAN TELECOMMUNICATION INDUSTRY

EKAKITIE Emonena, Sunny (Ph.D.), OKOSODO Oyakhire Christopher (MSc.)

International journal of management & entrepreneurship research | 2023

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The Effect of Celebrity Endorser Selection on Consumer Purchase Intention

Ayesha Mateen Khan, Marium Mateen Khan

The Lahore Journal Of Business | 2024

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