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2797 Papers found for "Consumer Behavior (2797)"

Analyzing the Impact of User-Generated and Firm-Generated Content on Online Shopper Behavior in a Developing Market: A Technology Acceptance Model (TAM) Approach

Darine Bathice, Delphine Dumas, Hassan Abbas, Muhammad Ismail Mangrio

VFAST Transactions on Education and Social Sciences | 2025

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Customer Experience and Satisfaction in Coffee Consumption: An Analytical Study of Customer Behaviour in Coffee Shops

Alishba Riaz, Kainat Khan, Zoha Fatima

VFAST Transactions on Education and Social Sciences | 2025

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Electronic Media and Food Choices Among Youth

Muhammad Adeel Khan

Journal of Media Studies | 2025

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Financial Inclusion or Financial Vulnerability? The Dual Effects of Digital Payment Platforms on Consumer Behaviour

Aaqib Younas, Jawad Ahmed, Marc Audi

Bulletin of Business and Economics (BBE) | 2025

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Determinants Of Customer Satisfaction In The Decorative Paint Service Industry: Evidence From Karachi, Pakistan

Ammad Zafar, Shahid Raza Mir

International Journal of Social Science and Entrepreneurship (IJSSE) | 2025

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Exploring the Potential of Native Language in Micro-influencer Marketing: A Study of Engagement and Purchase Intention Among Pakistani Followers

Saman Ismail, Syed Waqarul Hasan

International Journal of Social Science and Entrepreneurship (IJSSE) | 2025

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How Product Quality and Price Influence Customer Retention: Exploring the role of Customer Satisfaction as Mediator in Pakistan's Footwear Industry

Zaeem Ur Rehman, Zeshan Ahmer

International Journal of Management Research and Emerging Sciences | 2025

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The Sway of Digital Marketing in Modeling Customer Decision: Exploring the Role of social influence and Electronic Word of Mouth

Rukhshinda Begum, Syed Muzammil Ahmed, Syeda Kanza Nisar

International Journal of Management Research and Emerging Sciences | 2025

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Digital Marketing Strategies and Customer Engagement in Australia: An Interaction of Brand Trust and Consumer Literacy

Madiha Latif

Business Review of Digital Revolution (BRDR) | 2025

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Developing Brand Credibility in the Digital Era: The Role of Social Media Marketing and Personalized Advertising in Influencing Purchase Behavior of Young Consumers

Bright Antwi Agyei

Business Review of Digital Revolution (BRDR) | 2025

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