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479 Papers found for "Advertising (479)"

Developing Brand Credibility in the Digital Era: The Role of Social Media Marketing and Personalized Advertising in Influencing Purchase Behavior of Young Consumers

Bright Antwi Agyei

Business Review of Digital Revolution (BRDR) | 2025

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Gendered Language: The Representation of Women Empowerment in Magazine Advertisements

Dr. Nazia Anwar, Dr. Saima Jamshaid

Academia international journal for social sciences | 2025

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Celebrity Endorsement Impact on Beauty Products Buying Behaviour of Young Females: Personality Trait as a Moderator

Dr. Mian Hanan Ahmad, Dr. Nosheena Saleem, Nabiha Khalid

Journal of Professional Research in Social Sciences | 2025

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Critical Discourse Analysis of Eastern Federal Union (EFU) Selected Ads: An Interdisciplinary Perspective

Bushra Rehman, Muhammad Hussain, Muhammad Khurram Shezad, Ruba Asif

Journal of Arts and Linguistics Studies (JALS) | 2025

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Cultural Codes in a Bottle: A Comparative Semiotic Analysis of Coca-Cola and Sprite Advertisements

Haseeba, Husna Gul, Jalwa Afzal

Journal of Arts and Linguistics Studies (JALS) | 2025

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A Multimodal Discourse Analysis: Representation of Women in Feminine Hygiene Product

Isra Irshad, Musarat Yasmin, Shiza Asif

Journal of Arts and Linguistics Studies (JALS) | 2025

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Advertising Strategies and Consumer Choices: The Impact of Boycotts

Dr. Babar Khan, Dr. Syeda Maliha Maliha, Fatima Batool

Journal of Managerial Sciences | 2025

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From Awareness to Action: An Empirical Study of How Green Advertising Influences Purchase Intentions Through Green Brand Image

Anees Shahbaz, Ejaz Ahmed, Faheem Saleh, Faiz Rasul Zaka, Hafiz Muhammad Hanif, Janifer Anak Lunyai

Journal of Asian Development Studies | 2025

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The Paradox of Celebrity Endorsement with Low- Quality Product Promotion: Review of Classical Theories to AI-Era

Anees Shahbaz, Ejaz Ahmed, Faheem Saleh, Faiz Rasul Zaka, Hafiz Muhammad Hanif, Iram Arshad

Journal of Asian Development Studies | 2025

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Influence of Digital Advertising Messages on Purchase Behaviour of Product Consumers in Benin-City Edo State Nigeria

Dr. Ayo Elebute, Dr. Daniel Ewomazino Akpor

Sumerianz journal of social science. | 2019

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