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Quality Effects in Consumer Behaviour

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Title: Quality Effects in Consumer Behaviour

Authors: F. Desmond Mccarthy

Journal: The Pakistan Development Review

HEC Recognition History
Category From To
Y 2023-07-01 2024-09-30
Y 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30
X 2020-07-01 2021-06-30
Y 1900-01-01 2005-06-30

Publisher: Pakistan Institute of Development Economics

Country: Pakistan

Year: 1981

Volume: 20

Issue: 2

Language: English

DOI: 10.30541/v20i2pp.133-150

Categories
Consumer Behaviour (34) Marketing (5244) Microeconomics (96) Statistics (8857) Economics (27414)

Abstract

A theory of consumer behaviour is proposed which differs from the conventional approach. Flexible prices are introduced for goods as a measure of quality. Empirical results are presented which provide insight into the effect of income, household size, and price level on the demand for quality. Some proposals are offered on the use of quality effects in policy formulation.

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