DefinePK

DefinePK hosts the largest index of Pakistani journals, research articles, news headlines, and videos. It also offers chapter-level book search.

Select Collection
Categories
Religious and Islamic Studies Social Sciences Humanities and Arts Natural and Physical Sciences Medical and Health Sciences Engineering and Technology Agricultural and Environmental Sciences Business, Economics, and Management Sciences Law and Political Sciences Language, Literature, and Linguistics

34 Papers found for "Consumer Behaviour (34)"

Investigating the Moderating Role of Profession, Personality Traits, and Previous Experience in Online Shopping Behaviour

Maha e Darakshan, Syeda Maliha Begum

International Journal of Trends and Innovations in Business & Social Sciences | 2025

Read Paper
CONSUMER VANITY AND LUXURY CONSUMPTION IN BRAND-CONSCIOUS CONSUMERS: THE ROLE OF MATERIALISM AND NARCISSISM

Dr Najma Iqbal Malik, Dr. Irsa Fatima Makhdoom, Zeynab Ehsan

Journal of Media Horizons | 2025

Read Paper
FROM SELF TO STYLE: A STUDY OF BRAND LOYALTY AND SELF-ESTEEM AS CATALYSTS FOR FASHION CONSCIOUSNESS

Dr. Salima Hafeez, Dr. Tayyebah Sehar, Ghaliyah Firdaus

Journal of Media Horizons | 2025

Read Paper
INTEGRATING TAM AND S–O–R: A STRUCTURAL MODEL OF AI-PERSONALIZED ADVERTISING, CUSTOMER ENGAGEMENT, AND BRAND LOYALTY IN SOCIAL MEDIA

Abbas Rashid Butt, Dr. Sobia Shahzad, Muhammad Amish

Journal of Media Horizons | 2025

Read Paper
FROM CREDIBILITY TO CONVERSION: THE MODERATING ROLE OF CONTENT QUALITY IN INFLUENCER MARKETING AND CONSUMER PURCHASE INTENTION

Ammar Bin Abid, Shah Hussain Awan, Syed Mohsin Ali Shah

Journal of Media Horizons | 2025

Read Paper
Some Comments on the Cotton Cloth Consumption in Pakistan

Munawar Iqbal Malik

The Pakistan Development Review | 1975

Read Paper
A Note on Economic Analysis of Consumer Demand for Raw and Processed Fluid Milk in Lahore

Muhammad S. Anjum

The Pakistan Development Review | 1978

Read Paper
Quality Effects in Consumer Behaviour

F. Desmond Mccarthy

The Pakistan Development Review | 1981

Read Paper
The Role of Gender and Content Format towards Enhancing the Engagement on Instagram

Bismah Balouch, Zonaib Tahir

South Asian Review of Business and Administrative Studies (SABAS) | 2024

Read Paper
Factors Affecting the Impulse Purchase Intentions for Luxury Pret

Javerai Azhar, M Naeem Javeed, Mavra Nadeem, Yawar Abbas

Journal of Tourism, Hospitality, and Services Industries Research | 2022

Read Paper