DefinePK

Research Objective

To examine the impact of organizational identification on the performance of virtual workers and to evaluate the moderating effect of the level of virtuality on this relationship.

Methodology

Quantitative research using survey instruments administered to 150 employees and their supervisors in the banking sector of Mansehra. Probability sampling was employed. Measures included organizational identification (Edwards & Peccei scale), level of virtuality (based on discontinuity theory: variety of work practices, team distribution, workplace mobility), and work role performance (Griffin et al. model). Partial correlation and multiple regression analyses were used.

Methodology Flowchart

                        graph TD;
    A["Develop Survey Instruments"] --> B["Administer Surveys to Employees and Supervisors"];
    B --> C["Collect Quantitative Data"];
    C --> D["Operationalize Constructs"];
    D --> E["Measure Organizational Identification"];
    D --> F["Measure Level of Virtuality"];
    D --> G["Measure Work Role Performance"];
    E --> H["Perform Partial Correlation Analysis"];
    F --> H;
    G --> H;
    H --> I["Perform Multiple Regression Analysis"];
    I --> J["Test Hypotheses"];
    J --> K["Analyze Results and Draw Conclusions"];                    

Discussion

The study confirms the positive impact of organizational identification on virtual workers' performance, aligning with social exchange theory. The moderating role of virtuality, particularly workplace mobility, is highlighted as a key factor in enhancing this relationship, especially in the context of evolving work practices.

Key Findings

Organizational identification has a significant positive relationship with work role performance. The level of virtuality positively moderates the relationship between organizational identification and work role performance, strengthening it.

Conclusion

Organizational identification is a significant predictor of work role performance among virtual workers in the banking sector. The level of virtuality, encompassing workplace mobility, variety of practices, and team distribution, positively influences this relationship, suggesting that embracing virtual work environments can amplify the benefits of organizational identification.

Fact Check

- Data was collected from 150 employees and their supervisors.
- Organizational identification was measured using a six-item scale by Edwards & Peccei.
- The study was conducted on bank employees in Mansehra district of Khyber Pakhtunkhwa, Pakistan.

Mind Map