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An Analysis of Competition and Displacement of Business Among Media Forms in the Advertising Media Market of Pakistan

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Title: An Analysis of Competition and Displacement of Business Among Media Forms in the Advertising Media Market of Pakistan

Authors: Barira Bakhtawar, Faiza Latif, Asifa Kamal

Journal: The Lahore Journal Of Business

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2023-07-01 2024-09-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Lahore School of Economics, Lahore

Country: Pakistan

Year: 2021

Volume: 10

Issue: 1

Language: English

DOI: 10.35536/ljb.2021.i1.v10.a5

Categories
Market Competition (7) Media Industry (3) Marketing (5244) Business Analysis (16) Advertising (479)

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