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Dismal Management of the Sales and Distribution System at GEM Food Products

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Title: Dismal Management of the Sales and Distribution System at GEM Food Products

Authors: Manoj Gour Chintaluri, Bala Subramanian R, Sunita Mehta

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2025

Volume: 22

Issue: 1

Language: English

DOI: 10.1177/09728201231223053

Categories
Distribution Systems (18) Operations Management (602) Supply Chain (12) Sales Management (28) Food Industry (64)

Abstract

The case illustrates the challenges a newcomer faces in a regional leadership role within an already well-established framework. His struggles in managing growth and market shares bring to light the vulnerabilities in the organization’s existing ...

Paper summary is not available for this article yet.

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