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Title: Maria B. Designs (Pvt.) Lt
Authors: Jawaid Abdul Ghani
Journal: Asian Journal of Management Cases
Publisher: Lahore University of Management Sciences (LUMS), Lahore
Country: Pakistan
Year: 2010
Volume: 7
Issue: 1
Language: English
DOI: 10.1177/097282011000700107
Maria B. was a leading player in the fashion clothing industry of Pakistan. Her designs\ncomprised women’s casual, formal and bridal wear. A consumer study found that purchase\nof casuals was impulsive, triggered by the start of a new season. Formal wear ...
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