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Polo Lounge—<em>The Restaurant in a Colonial Setting</em>

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Title: Polo Lounge—The Restaurant in a Colonial Setting

Authors: Arif N. Butt, Shezeen Hemani

Journal: Asian Journal of Management Cases

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2021-07-01 2022-06-30

Publisher: Lahore University of Management Sciences (LUMS), Lahore

Country: Pakistan

Year: 2009

Volume: 6

Issue: 2

Language: English

DOI: 10.1177/097282010900600206

Categories
Market Positioning (2) Hospitality (41) Business Strategy (576) Customer Experience (23) Restaurant Industry (7)

Abstract

The case study focuses on the start-up decision of the entrepreneurial venture pursued\nby (two women’ Hina Khar and Aasma Ramday. The young women entrepreneurs are confident\nabout their idea to open a restaurant and also have adequate resources to pursue ...

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