DefinePK

Abstract

<jats:p>People with some digital literacy using social media seem more inclined to transformational leadership style and simultaneously, dislike and avoid a preference for the transactional type of leaders. The reason is that TRF is based on high connectivity between leader and followers, while TRS runs on the documented rules and regulations without any continuous change so subordinates are given guidelines once and no need of constant communication. This study investigates the existence of these links among the Faculty members of universities in D.I.Khan, Khyber Pakhtunkhwa, Pakistan. The objective is to statistically measure the nature and strength of the hypothesized links among educated citizens. The statistical results are supportive at the level of positive and negative relations; however, the readings from connections show varying statistics regarding the power of the links. The simultaneous existence of both positive and negative impacts of SM has been well established with huge statistical scores. Further, the demographic impacts have also been verified from the field study. The findings contain a package of guidelines for the concerned people to focus on their SM and TRF to get more effective results from the connections.</jats:p>