DefinePK

Abstract

Online food delivery assists individuals in ordering and receiving the desired foodproducts at the doorstep. The growing number of smartphone users in India, along withthe availability of affordable options, increased internet penetration due to lower datarates and incentives offered by the platforms such as discounts and subscriptions areluring more customers to these Online Delivery Platforms. This study aims to probe thesalient variables that determine the shift in the satisfaction level, preferences, andperceptions of consumers with respect to online food delivery and the challenges facedby consumers in online food delivery. For this purpose, a survey among 250respondents has been conducted and their responses were recorded. “Factor Analysis”has been used to examine and analyze the variables and to form indices. Also, logisticsRegression, hypothesis testing, and Chi-square analysis have been performed to betterunderstand the preferences and perceptions of the consumers. The findings reveal theimpact of consumers’ preferences and perceptions on the behavioral intention ofconsumers toward online food delivery.