DefinePK

Abstract

ABSTRACT The purpose of this study is to learn how the people who live in Ganga Choti feel about the influence tourism has had on their lives and to analyse those sentiments. During the interviews, people of Sudhan Gali and Bani Minhasan, which are two villages located in Azad Kashmir close to Ganga Choti Bagh, were asked questions in an order that was randomised. This allowed for the questions to be answered in any way that was most convenient for them. For the aim of our research, we conducted interviews with the people who took part in the study as part of the methodology that we utilized to collect data from the field. In order to collect the information that was required, interviews were carried out in both of the areas in question with a total of forty different individuals serving as respondents. These interviews were carried out in each neighbourhood respectively. According to the conclusions of the study, the expansion of tourism has a considerable impact, not just economically but also socially, on the people who make their homes in the communities that were looked at in this study. It makes no difference if the communities are situated in less developed areas or more developed ones; this is always the case. The expansion of tourism in both of these towns has led to an increase in the number of employment opportunities available and has helped to contribute to improvements in the physical infrastructure. Keywords: Local Community, Perception, Pressure, Tourism, Azad Jammu & Kashmir.