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Mediation of Attitude toward Brand on the Relationship between Service Brand Credibility and Purchase Intentions

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Title: Mediation of Attitude toward Brand on the Relationship between Service Brand Credibility and Purchase Intentions

Authors: Muhammad Sheeraz, Aamir Khan Khattak, Shahid Mahmood, Nadeem Iqbal

Journal: Pakistan Journal of Commerce and Social Science

HEC Recognition History
Category From To
X 2023-07-01 2024-09-30
X 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Johar Education Society Pakistan

Country: Pakistan

Year: 2016

Volume: 10

Issue: 1

Language: English

Categories
Purchase Intentions (9) Brand Credibility (2) Psychology (26534) Marketing (5244) Consumer Behavior (2797)

Abstract is not available for this paper.

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