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The Influence of Consumption Values on Green Purchase Intention: A Moderated Mediation of Greenwash Perceptions and Green Trust

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Title: The Influence of Consumption Values on Green Purchase Intention: A Moderated Mediation of Greenwash Perceptions and Green Trust

Authors: Syed Muhammad Minhal Raza Zaidi, Lai Yifei, Muhammad Yaseen Bhutto, Rizwan Ali, Fahad Alam

Journal: Pakistan Journal of Commerce and Social Science

HEC Recognition History
Category From To
X 2023-07-01 2024-09-30
X 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Johar Education Society Pakistan

Country: Pakistan

Year: 2019

Volume: 13

Issue: 4

Language: English

Categories
Green Purchase Intention (1) Consumption Values (2) Greenwash Perceptions (1) Green Trust (1) Consumer Behavior (2797)

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