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Impact of Brand Experience on Positive Word of Mouth (PWOM) communication in ‎Smartphone products A mediation effect through customer satisfaction.

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Title: Impact of Brand Experience on Positive Word of Mouth (PWOM) communication in ‎Smartphone products A mediation effect through customer satisfaction.

Authors: Muhammad Ali Brohi, Iram Rani Shaikh, Ph.D, Minhoon Khan Laghari, PhD, Saqib Wahab Mahar

Journal: SALU-Commerce & Economics Review

HEC Recognition History
Category From To
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Shah Abdul Latif University, Khairpur

Country: Pakistan

Year: 2020

Volume: 6

Issue: 1

Language: English

Categories
Smartphones (11) Word of Mouth (5) Brand Experience (3) Customer Satisfaction (107) Marketing (5244)

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