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5 Papers found for "Word of Mouth (5)"

Impact of Brand Experience on Positive Word of Mouth (PWOM) communication in ‎Smartphone products A mediation effect through customer satisfaction.

Iram Rani Shaikh, Ph.D, Minhoon Khan Laghari, PhD, Muhammad Ali Brohi, Saqib Wahab Mahar

SALU-Commerce & Economics Review | 2020

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Negative Word of Mouth and Online Shopping: Examining the Role of Psychological Contract Violation, Trust and Satisfaction

Salman Zaheer, Sana Mehmood, Yasir Rashid

Pakistan Journal of Commerce and Social Science | 2018

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IMPACT OF WORD OF MOUTH ON CONSUMER PURCHASE INTENTION

Saba Anwar Khan

Science International | 2015

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EFFECT OF WORD OF MOUTH ON CUSTOMER PRE-PURCHASE DISSONANCE, CUSTOMER SATISFACTION AND BRAND TRUST: A STUDY OF HOUSEHOLD APPLIANCES INDUSTRY IN CHINA

Waseem Hassan

Science International | 2016

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A BRAND IS NO LONGER WHAT WE TELL THE CUSTOMER IT IS - IT IS WHAT CUSTOMERS TELL EACH OTHER IT IS: VALIDATION FROM LAHORE, PAKISTAN

Nayab Gohar

Science International | 2016

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