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EFFECT OF WORD OF MOUTH ON CUSTOMER PRE-PURCHASE DISSONANCE, CUSTOMER SATISFACTION AND BRAND TRUST: A STUDY OF HOUSEHOLD APPLIANCES INDUSTRY IN CHINA

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Title: EFFECT OF WORD OF MOUTH ON CUSTOMER PRE-PURCHASE DISSONANCE, CUSTOMER SATISFACTION AND BRAND TRUST: A STUDY OF HOUSEHOLD APPLIANCES INDUSTRY IN CHINA

Authors: Waseem Hassan

Journal: Science International

HEC Recognition History
Category From To
Y 1900-01-01 2005-06-30

Publisher: Publications International, Lahore

Country: Pakistan

Year: 2016

Volume: 28

Issue: 2

Language: English

Categories
Word of Mouth (5) Brand Trust (9) Customer Satisfaction (107) Marketing (5244) Consumer Behavior (2797)

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