DefinePK

Abstract

Thematic analysis is lack of attention, yet widely used qualitative analytic method within information systems study. It is a process of sifting and arranging data obtained from interview transcripts, field notes and other material collected to increase the understanding of the data to enable the presentation of what have been discovered. In this paper, the investigators outline what thematic analysis is and provide clear guidelines to those wanting to start thematic analysis or conduct it in a more deliberate and rigorous way. Memoing was also discussed where it serves to assist the investigators in making conceptual leaps from raw data to those abstractions that explain research phenomena in the context of study. The analysis concludes with fourteen elements identified within three major dimensions: institutional; technological; and environmental. Apart from that, this paper also concludes by supporting thematic analysis as a useful and flexible method for qualitative research in and beyond information systems study.