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Leisure Involvement and Purchase Intention of Fitness Program in Taiwan: Mediation of eWOM and Corporate Image of Sponsor

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Title: Leisure Involvement and Purchase Intention of Fitness Program in Taiwan: Mediation of eWOM and Corporate Image of Sponsor

Authors: Yu-sheng Lin, Chi-yueh Hsu, Ting-i Lee, Ping-rong Yang, Chun-yu Chien

Journal: Pakistan Journal of Life and Social Sciences

HEC Recognition History
Category From To
Y 2023-07-01 2024-09-30
Y 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Elite Scientific Forum

Country: Pakistan

Year: 2024

Volume: 22

Issue: 1

Language: English

Categories
Purchase Intention (27) Electronic Word-of-Mouth (2) Psychology (26534) Consumer Behavior (2797) Leisure Studies (30)

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