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The Impact of AI-Driven Consumer Insights on Targeted Marketing and Customer Retention Strategies

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Title: The Impact of AI-Driven Consumer Insights on Targeted Marketing and Customer Retention Strategies

Authors: Rowaida Al- Aqrabawi, Bader Ismaeel, Khaled Khalaf Alafi

Journal: Pakistan Journal of Life and Social Sciences

HEC Recognition History
Category From To
Y 2023-07-01 2024-09-30
Y 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Elite Scientific Forum

Country: Pakistan

Year: 2024

Volume: 22

Issue: 2

Language: English

Categories
Morocco (16) Sustainable Development (611) Economic Growth (554) Information Technology (3960) Marketing (5244) Consumer Behavior (2797) Artificial Intelligence (6625) Business Administration (6825) Economics (27414) Environmental Policy (185)

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