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Optimize Brand Visual Symbols to Improve Customer Perception of Brand Image and Purchase Intention

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Title: Optimize Brand Visual Symbols to Improve Customer Perception of Brand Image and Purchase Intention

Authors: Du Guoguang, Jacquline Tham

Journal: Pakistan Journal of Life and Social Sciences

HEC Recognition History
Category From To
Y 2023-07-01 2024-09-30
Y 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Elite Scientific Forum

Country: Pakistan

Year: 2024

Volume: 22

Issue: 2

Language: English

Categories
CIPP Model (3) University Admissions (2) Evaluation Models (2) Design (278) Psychology (26534) Marketing (5244) Consumer Behavior (2797) Higher Education (3928) Business Administration (6825) Education Management (40)

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