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Femininity in Pakistani Advertising: Portrayal of Gender Relationships & Islamic Values in Pakistani Television Commercials

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Title: Femininity in Pakistani Advertising: Portrayal of Gender Relationships & Islamic Values in Pakistani Television Commercials

Authors: Moneeba Iftikhar, Fakhra Aziz, Faiza Latif

Journal: Pakistan Journal of Islamic Research

HEC Recognition History
Category From To
Y 2023-07-01 2024-09-30
Y 2022-07-01 2023-06-30
Y 2021-07-01 2022-06-30
Y 2020-07-01 2021-06-30

Publisher: Bahauddin Zakariya University Multan

Country: Pakistan

Year: 2020

Volume: 21

Issue: 1

Language: English

Keywords: GenderIslamicperspectiveRelationshipsportrayalofTVCommercials

Categories
Media Studies (4704) Gender Studies (8916) Islamic Values (4) Pakistan Studies (6022) Advertising (479)

Abstract

This study investigates how TV commercials in Pakistan construct gender relationships in the contemporary era in appraisal to Islamic values and standards. This study engaged semiotic analysis as a te...

Paper summary is not available for this article yet.

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