DefinePK

Abstract

The significance of image in advertising design has led to advancement in technological development of images. This article aims to evaluate the aesthetics, function, and implications of image manipulation in Pakistani advertising design. From limited facilities to digital advancement, the history of Pakistani design reveals a creative evolution. The advent of digital software has enabled the manipulation of photographs to effectively convey the intended messages. The research emphasizes on the analysis of contemporary advertising design of Pakistan through qualitative method. It puts forth various image manipulation techniques which are employed in contemporary advertising design. The research reflects evolving digital trends in image manipulation, and emphasizes the captivating quality of these images in engaging and influencing the consumer, thereby bolstering brand promotion. The study underscores the effective role of image manipulation in Pakistani advertising. Furthermore, advertisers and designers are recommended to consider the ethical values regarding image manipulation to ensure progress in advertising practices.