DefinePK

Abstract

This study proposed two hypotheses and the results indicated that based on gender there are differences in satisfaction and consumer loyalty in the implementation of information systems at the minimarket.  Male consumers tend to have high levels of satisfaction and loyalty compared to female consumers. The information provided by the minimarket both manually and based on the Point of sale (POS) application has been quite satisfying for men in shopping. Men in shopping prefer practical and fast without much consideration, while women need more detailed information to make buying decisions.