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The impact of credibility of streamers on the acceptance of live streaming commerce: An extended UTAUT model

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Title: The impact of credibility of streamers on the acceptance of live streaming commerce: An extended UTAUT model

Authors: Alex Hou Hong Ng, Walton Wider, Ree Chan Ho, Chee Hoo Wong, Kwang Sing Ngui, Jonna Karla Bien

Journal: Asian development policy review

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Year: 2024

Volume: 12

Issue: 2

Language: en

DOI: 10.55493/5008.v12i2.5032

Keywords: Credibilityeconomic growthLive streaming commerceSEM-PLSStreamersUTAUT theory.

Categories
Education (26129) Behavior (99) Sociology (44910) Psychology (26534) Information Technology (3960) Attitude (47) Marketing (5244) Mathematics Education (516) Consumer Behavior (2797) Business (3855)

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