DefinePK

Abstract

ABC International was one of the largest players in the beverages market. It started its initial operations in 1886  and it began its operations in 1953 in Pakistan. It offered different varieties of drinks (lesser calorie options, carbonated, juices, mineral water, and energy drinks)  in around 200 countries. It had 6 bottling plants and employed around 4500 employees nationwide. The company had regional offices in all provinces of Pakistan and had a strong distribution network that ensured product distribution in rural and urban areas.  This case is about the ABC international distribution office located in Johrabad, Pakistan