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Influence of Brand Personality on Brand Love for Personal Care Brands: With Reference to Sri Lankan Context

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Title: Influence of Brand Personality on Brand Love for Personal Care Brands: With Reference to Sri Lankan Context

Authors: Y.R.K. Bandaranayake, A.S. Wickramasinghe

Journal: International journal of economics business and management studies

HEC Recognition History
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Year: 2020

Volume: 7

Issue: 1

Language: en

DOI: 10.20448/802.71.45.58

Keywords: Brand loveBrand personalityBrand attitudePersonal care productsSri LankaConsumer brand relationships.

Categories
Sri Lanka (18) Personal Care Products (2) Marketing (5244) Consumer Behavior (2797) Brand Management (232)

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