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Abstract

This study estimates demand and supply of halal consumables in selected shop rites and supermarkets in Abuja, Nigeria. This study adopts survey research design and demand and supply functions technique and a qualitative method of data collection was employed. There are total of 35 supermarkets and 5 shop rites in Abuja and a cluster sampling technique was adopted in selecting the shop rites and supermarkets. Both reliability and validity tests were conducted on the data. Data was sourced through the administration of questionnaires and interview on both customers and staff of the shop rites and supermarkets conducted. The questionnaire was structured into Strongly Agree (SA), Agree (A), neutral (N),disagree(D),andStronglyDisagree(SD).An interview was conducted to respondents in order to estimates demand and supply of halal consumables in selected shop rites and supermarkets in Abuja, Nigeria. The study revealed that, there is excess demand of halal consumables by both Muslims and non- Muslims in Abuja, Nigeria most especially during Ramadan and other festivities by over 60% as it was discovered that halal consumables are healthier and safer. The result also shows that there is shortage in the supply of halal consumables most especially food and beverages to both Muslims and non- Muslims in Abuja Nigeria by over 30%. The study recommends that government should intervene to encourage supermarkets and shop rites owners in Abuja, Nigeria to supply more halal consumables that are certified in order to meet up with the excess demand.