DefinePK

Abstract

This study examined the effect of new media advertising on performance of small and medium enterprises: A focus on selected manufacturing firms in Delta State, Nigeria. The study's specific objectives were to investigate how social network advertisements affect the performance of small and medium enterprises, to determine the effect of web-based advertisements on the performance of small and medium enterprises, and to determine how the placement of advertisements on customers' online forums affects the performance of small and medium enterprises. The study used a survey research design. The survey included 250 participants from chosen telecommunications businesses in Asaba, Delta State. The sample size is one hundred fifty-four (154) utilising Taro Yamani. Respondents were chosen from each of the designated Asaba telecommunications enterprises using a stratified sample approach. The study found that social network ads, web-based advertisements, ad placement, and social media communication all had an impact on brand performance. The study finds that clients should be continually astonished rather than bored when it comes to social media material, thus they must believe that the effort is ongoing and that something is occurring at all times. The report suggests that businesses assess their social media marketing KPIs. For example, if they want to measure awareness, they could track growth, likes, subscribers, and brand awareness. Engagement, influence, and recommendations are important factors to consider when assessing loyalty. Engaging clients online to request recommendations would also provide the organisation with insights into co-innovation.
Keywords:  New Media, Advertising, Social Network Advertisements, Web-Based Advertisements, Small And Medium Enterprises.