DefinePK

Abstract

Abstract:Covid-19 took us by surprise, sending us home to do home office; it forcedcompanies, with no option to reply, to adapt and take action on a vitalissue for the existence of life on our planet: To transform themselves intohuman and conscious companies. Emerging as a consequence, the needfor a new type of leadership; so, companies are now at the centre of aparadigm shift that leaves them very vulnerable. If they focus only onfacing the challenges, running the risk of not seeing the greatopportunities -that the situation due to Covid-19 has revealed - that theywill allow them to evolve and innovate from the management of humantalent, developing innovative work methods that could substantiallyincrease their productivity. Businesses are facing great challenges tosurvive, some are emerging victorious, but a large number of them havenot been able to adapt and respond quickly enough. The key factors thatare making the difference between a company that is getting ahead andanother that is not, are its leaders. They are the ones that will determinethe survival, growth or extinction of companies in the immediate future.This business context in which leaders play a starring role, opens up arange of work modalities.