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Title: Breaking Barriers in Gender Diversity and Inclusion: A Case of Tea Manufacturing Company of Pakistan
Authors: Dr. Ghulam Muhammad, Aziz Ahmed, Misbah Karim
Journal: Archives of Management and Social Sciences
| Category | From | To |
|---|---|---|
| Y | 2024-10-01 | 2025-12-31 |
Publisher: Allied Nexus Publishers
Country: Pakistan
Year: 2025
Volume: 2
Issue: 2
Language: en
DOI: 10.63516/
Keywords: Women EmpowermentGender DiversityInclusionWorkplace CultureFMCGsequal employment opportunities
Background of the Study: Gender inclusion and diversity are crucial in creating high-performing workplaces. This case study describes how a top tea company has resolved systemic gender disparities to create an inclusive workplace. By ensuring gender balance—especially in sales positions—business has created a balanced workforce and empowered employees. The leadership has been proactive in ensuring equal opportunities, showing a larger plan to drive organizational performance through inclusion.
Methodology: A qualitative approach was used, including internal documentation, leadership interviews, and employee surveys. Recruitment and promotion patterns and gender-specific training programs were the focus of study. Specific emphasis was given to tracking changes in female participation in sales, as well as employee participation and performance variations.
Results: The company observed a higher rate of women's involvement in sales, thus introducing diversified ideas that promoted innovation and collaboration. Inclusive approaches and training created psychological safety, leading to more employee motivation and creativity. Such advancements led to improved productivity and a diversified talent pool.
Conclusion: The company's gender inclusion approach revolutionized its corporate culture and business effectiveness. Through maintaining equal opportunity and inclusive values, it showed the way diversity leads to innovation and long-term success and left an example to others.
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