DefinePK

Abstract

The objective of this study is to explore antecedents of memorable tourism experiences (MTEs) in the context of the Pakistani tourism industry. It focuses on analyzing the impact of consumer personality characteristics on MTE formation. To increase the chances of getting the right participants, the study adopts purposive sampling where only participants of Pakistani nationality, and above 18 years who visited key destinations have been selected for the study. The results reveal sensescape engagement as the most crucial determinants of MTEs with arousal seeking as the mediator. The study contributes to the clarification of the concept of individual traits, as well as to the components of sensory involvement in the memories of travel. Some useful applications for practitioners and academicians are provided in the end of the paper.
Keywords: Memorable tourism experiences; novelty; sensescape; arousal seeking.