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How AI is Revolutionizing Fan Experiences: A Comparative Study of NBA Fans in the USA and CBA Fans in China

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Title: How AI is Revolutionizing Fan Experiences: A Comparative Study of NBA Fans in the USA and CBA Fans in China

Authors: Waleed Khan, Nangyalay khan

Journal: Social Science Review Archives

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31

Publisher: Divine Knowledge Institute

Country: Pakistan

Year: 2025

Volume: 3

Issue: 2

Language: en

DOI: 10.70670/sra.v3i2.760

Keywords: Artificial IntelligenceFan ExperienceNBACBAUSAChinaPersonalizationSports Analytics

Categories
Sports Management (142) Comparative Studies (187) Marketing (5244) Consumer Behavior (2797) Artificial Intelligence (6625)

Abstract

Artificial Intelligence (AI) is transforming fan experiences in the sports industry. This paper explores how AI-driven innovations are enhancing fan engagement, personalizing content, and streamlining operations in the National Basketball Association (NBA) in the USA and the Chinese Basketball Association (CBA) in China. By comparing the approaches and outcomes in both leagues, this study identifies best practices and highlights cultural differences in fan expectations. The analysis is supported by qualitative and quantitative data, with visual aids such as charts and graphs to illustrate key points.

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