DefinePK

Abstract

This study is one of the very few studies conducted on the use of AI by small-scale businesses due to market influence. The model of this study is supported by the Technology Acceptance Model (TAM) which is used to relate the use of AI by small-scale businesses to increase their economic performance. On the other side, the development of this study has also been grounded with contextual gaps, knowledge gaps and methodological gaps to relate the findings of this study with academia and the pragmatic world. However, to conduct this study practically data was collected from the management of small-scale food restaurants and analysis was made through the use of structural equation modeling findings indicated that the use of AI is extremely beneficial for small-scale restaurants and plays a significant role in the optimization of the economic performance of food restaurant.