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Abstract

Compulsive Buying Behavior (CBB) has developed and become a major issue, as individuals who engage them in excessive purchasing cannot manage their urge towards shopping. Present research was aimed to investigate materialistic values as predictor of Compulsive Buying Behavior among adults and further it was intended to analyze moderating role of Neuroticism between compulsive buying behavior and Materialistic values. A sample (N= 350) adults age ranges from (20-55) was collected from employees working in different schools, colleges and banks including male and females. Data was collected by using convenient sampling technique. Richmond Compulsive Buying Behavior scale (RCBS) developed by Ridgway (2008), Material Value Scale (MVS) developed by Richins (2004) consist of three sub-scales of Happiness, Centrality and Success and Neuroticism sub scale of Neo-FFI developed by paul, Costa, Robert, & McCare (1985) were used to measure the relevant constructs. Multiple regression analysis was used to check the Happiness, Centrality and Success as predictor of Compulsive Buying Behavior. PROCESS was used to assess role of Neuroticism as a moderator between materialistic values and compulsive buying behavior. Results indicated success and happiness are significant positive predictors of compulsive buying behavior. Further results indicated that neuroticism moderate the relationship between success and compulsive buying behavior. Moreover, results also indicated neuroticism significantly moderated the relationship between Happiness and Compulsive buying behavior. Findings of this research showed that males significantly scored higher on centrality and compulsive buying behavior rather than females