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Effect of Product Packaging on Consumer Buying Behavior: An Econometric Case Study of Jambo Drinking Water, Nyegezi Ward, Mwanza City, Tanzania

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Title: Effect of Product Packaging on Consumer Buying Behavior: An Econometric Case Study of Jambo Drinking Water, Nyegezi Ward, Mwanza City, Tanzania

Authors: Beatrice Masesa, David Haruna Mrisho, Laurent Masui

Journal: South Asian Journal of Contemporary Social Sciences

HEC Recognition History
Category From To
Y 2021-07-01 2022-06-30

Publisher: Quaid-i- Azam University, Islamabad

Country: Pakistan

Year: 2025

Volume: 22

Issue: 1

Language: en

DOI: 10.9734/sajsse/2025/v22i1940

Keywords: Consumer Buying Behaviorpackaging designProduct PackagingAIDA modelpackaging convenience

Categories
Sales (24) Tanzania Studies (24) Product Packaging (1) Marketing (5244) Consumer Behavior (2797)

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