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ARTIFICIAL INTELLIGENCE IN HR: REVOLUTIONIZING TALENT ACQUISITION AND EMPLOYEE RETENTION


Article Information

Title: ARTIFICIAL INTELLIGENCE IN HR: REVOLUTIONIZING TALENT ACQUISITION AND EMPLOYEE RETENTION

Authors: Habib Ur Rehman, Akram Khan Shahani, Hatif Waheed

Journal: International Journal of Social Sciences Bulletin

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31

Publisher: Institute for Excellence in Education and Research

Country: Pakistan

Year: 2025

Volume: 3

Issue: 4

Language: en

Keywords: ARTIFICIAL INTELLIGENCEEmployee RetentionHuman ResourcesTalent Acquisition

Categories

Abstract

Artificial Intelligence (AI) is quickly becoming a catalyst for change in multiple industries including Human Resources (HR) as well. By leveraging AI-powered technologies, organizations can streamline processes, enhance decision-making, and foster a more engaged and productive workforce. This review paper delves into the profound impact of AI on HR, focusing specifically on talent acquisition and employee retention. In the realm of talent acquisition, AI is revolutionizing the recruitment process through automated candidate sourcing, screening, and assessment. Moreover, AI-powered chatbots and virtual assistants offer more specific candidate experiences, answering questions and guiding applicants through the recruitment process. Beyond talent acquisition, AI is also playing a pivotal role in improving employee retention. AI is able to anticipate attrition concerns and take proactive measures to solve possible problems by analyzing personnel data and spotting trends. This review paper will explore the specific AI technologies and applications that are driving these transformations in HR. The paper will cover the advantages, difficulties, and moral issues surrounding the implementation of AI. It will also look at actual cases of businesses that have effectively integrated AI-powered HR solutions, emphasizing the favorable results.


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