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Title: WORKPLACE WELLNESS 4.0: THE ROLE OF ARTIFICIAL INTELLIGENCE IN PERSONALIZED WELLBEING PROGRAMS
Authors: Abdullah Shah, Muhammad Ali Baig, Saqib Ilyas (Corresponding author), Faiza Latif, Dr. Osama Ali
Journal: Qualitative Research Journal for Social Studies
| Category | From | To |
|---|---|---|
| Y | 2024-10-01 | 2025-12-31 |
Publisher: The Knowledge Tree
Country: Pakistan
Year: 2025
Volume: 2
Issue: 2
Language: en
DOI: 10.63878/qrjs123
Keywords: Artificial IntelligenceData PrivacyEmployee EngagementEthical GovernanceStress ManagementWorkplace Well-being.
This study explored the transformative role of Artificial Intelligence (AI) in personalized workplace wellness programs under the framework of Workplace Wellness 4.0. As organizations increasingly integrate AI to enhance employee well-being, this research examined both the benefits and ethical complexities of such implementations. Utilising a mixed-methods approach, the study combined quantitative data from 200 employee surveys with qualitative insights from 20 in-depth interviews across technology, healthcare, and finance sectors. The results indicated that AI tools—particularly burnout detection systems and biometric wearables—significantly reduced stress levels and improved employee focus, motivation, and job satisfaction. However, the study also uncovered concerns related to trust, data transparency, and privacy. Only 42% of respondents expressed high confidence in AI wellness systems, while over 60% reported fears about data misuse and surveillance. Moreover, although AI improved individual engagement, it had a limited impact on collaborative and interpersonal dynamics. The findings underscored the need for transparent governance, ethical data practices, and human-AI collaboration frameworks. The study concluded that AI can substantially enhance workplace wellness when integrated ethically and combined with human-centered strategies. Future research is recommended to investigate the long-term effectiveness of AI-driven interventions and to explore culturally responsive AI wellness models. These insights provide organizations with a foundation for responsibly leveraging AI to foster a healthier, more productive workforce.
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