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Effect of Green Product, Green Price, Green Promotion and Green Place to Purchase Decision Mediated by Consumer Attitude on Green Coffee Shop

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Title: Effect of Green Product, Green Price, Green Promotion and Green Place to Purchase Decision Mediated by Consumer Attitude on Green Coffee Shop

Authors: Lily Suhaily, Syarief Darmoyo, Sinta Boentoro, Prima Dermawan

Journal: Sumerianz journal of business management and marketing (Print)

HEC Recognition History
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Year: 2020

Volume: 3

Issue: 8

Language: English

Categories
Purchase Decision (1) Coffee Shops (1) Attitude (47) Consumer Behavior (2797) Green Marketing (20)

Abstract is not available for this paper.

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