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Abstract

The study examines how HRTech 4.0 is reshaping human resource management (HRM) processes, with particular emphasis on the role of Artificial Intelligence (AI), predictive analytics, and digital platforms. It focuses on essential HR activities such as recruitment, performance management, employee engagement, workforce optimization, training and development, wellness initiatives, data-driven decision-making, and change management. The research highlights notable improvements in organizational performance following the adoption of HRTech 4.0. Specifically, AI and predictive analytics have streamlined operations, reduced business costs, enhanced employee experience, and improved the accuracy of managerial decisions. At the same time, the study identifies key challenges that accompany this transformation, including algorithmic bias, concerns about data privacy, and the growing need for HR professionals to develop new digital competencies. Research shows leaders who bring spiritual awareness and character-based values are associated with higher employee engagement, better ethical decision-making, and greater organizational resilience. The quantitative findings reveal that spiritual leadership has a positive impact on engagement and ethical climate (β = .45, p < .01). In contrast, character development has a positive impact on innovation and performance outcomes (β = .38, p < .05). The paper concludes that developing internal values and external competencies ensures leadership effectiveness.